Reading dot points and headlines is one thing but understanding...

Reading dot points and headlines is one thing but understanding the market is another.

Better check those outlets and see if the new bloke is quoting possible store or actual stores with a agreed rollout and on the planograms and just how quickly the rollout is happening. With a % being franchise it is hard to push out without incentive , ooops there it is in trade promotions expansion. Then follow the making it more attractive - hell how much margin do distribs and shops want?