They have patents and they have subaru backing them, so what their stuff just sit around and do nothing all day long ? They must be drumming up business, weren't they working with beston foods to prevent counterfeiting in China ?
http://www.datadotdna.com/au/food-security-app-protects-premium-aussie-foods-in-asia/
It's a dog, sure, but I think when the board realises that that golden goose that they have been cashing in on is going to come to an end, they are going to turn the company around into something profitable.
I'd buy into a cap raise with a new board and business plan that can capitalise on it's technology, patents and innovation.
Perhaps RFID chips with built in Data dot technology.
It's not over til the fat lady sings. If it drops further I will grab some more.
