On CU2 Global website there is a page comparing CU2 product features and Microsoft product features. It shows that CU2 product has more features and can be tailored to specific client requirements.
It is not unusual a third party software vendor comes up with a product which focuses on a niche business requirement. However, it is a bit early to know CU2 Global product’s success in terms of dollars and cents.
In addition, there seems to be other MOBILE related technologies the company is working on. There is a reference to Near Field Communication (NFC) market, which is believed to have a huge potential.