LOL a paper by Peter N Golder & Gerard J Tellis in 1993 has a much more accurate description of what happens to startup companies:
Innovator: First to develop or patent an idea
Product Pioneer: First to have a working model
First Mover: First to sell the product 47% failure rate
Fast Follower: Entered early but not first 8% failure rate
Ann: CPV Major Milestone - First Commercial Demonstrator Project, page-25
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