I think management need to read the following definition....

I think management need to read the following definition. Continuously moving the date doesn't make it a deadline, it just makes it ridiculous.

deadline
ˈdɛdlʌɪn/
noun

1. 1.
   the latest time or date by which something should be completed.
   "the deadline for submissions is Friday 5th February"
   synonyms: time limit, limit, finishing date, finishing time, target date, target time, cut-off point
   "they stipulated a deadline for the army's withdrawal"