It seems like a good announcement to me, means that they can...

It seems like a good announcement to me, means that they can continue to move forward and have control of the Joint venture and are now in a position to direct expansion.
The market will eventually wake up to the investment potential,
There wasn't a lot of interest on the selling side today, it seems that in general shareholders are aware of the potential and are not willing to give their shares away at the recent low prices.
I take the points about who has invested the money, however i am not surprised as a lot of the directors are related to each other or have worked closely together in other companies. Is this a good or bad thing, time will tell. They have a lot of money invested so it is in their best interest to make this work. Even people with a lot of money won't invest in something if they think they could lose money. Trevor St Baker obviously see's the potential in Novonix.  
Time will tell, good luck to all.