No doubt there will be resistance before we hit 2c, but when MOX announced these rock samples, the broader market didn't care much about lithium and it was announced in the ASX "hibernation" months.
Now that lithium is the flavour of the month again (see GPP, RMX, AVZ for examples) and MOX's MC is around $5M, a MC of $10-15M is very easily achievable. So you do the math on that
The other thing to note is that the vendors chose to retain 10% of the project instead of taking shares if MOX spend $1.5M on drilling activities in the next 20 months or so.