My opinion is their bottom line is hurting badly and they have tightened the straps on their advertising spend/budget thus the reason why their traffic is dropping greatly. IMO numbers wise they have no where near $60m.
All that's happening here is people are trying to 'predict' a bottom and become nothing more than liquidity for the big guys at play. This has had 6 consecutive days ending lower and i'd say by COT trade we will make that 7. SRF is not just clearly in a downtrend but is being re-rated to an appropriate valuation based on recent events that have effected the company. Today, we have again set a new all time low of 20.5c. Where to now for the price? I personally believe my target as quoted of 15-18c. Could it go lower? Yes it very easily could. Does it represent value at 20c? No. I don't think it does.
If 20.5c breaks look out!
DYOR and form your own opinions and or views.
GOOD LUCK