Just recently bought a small parcel of ABT after a mate...

Just recently bought a small parcel of ABT after a mate suggested I give them a serious look although a pure punt.
As well as Tomato and cucumber trials a quick look at the site I see they are expanding into other vegetables.
http://abundantproduce.com/about-us/products
Any other ABT holders care to enlighten me on the potential here? On face value the need for new and improved varieties looks to have massive market potential and was also impressed with the advancement of their programme with a relatively low cash burn.