I think you are spot on Mak.
Correct me if I'm wrong but the business model for DataDotDNA is completely different to the various applications of DataTraceDNA (textiles/authentiCable).
As I understand it, DataDotDNA is generally sold as an extra.
i.e. the consumer has to pay for it... IMO this is decent but not brilliant.
DataTraceDNA applications on the other hand would generally be embedded as part of the manufacturing process. I see this model as having far more potential for creating a consistent revenue stream.
Can't wait to see who these global brand leaders are.
I'm also looking forward to seeing the potential of AuthentiCable unleashed... I believe this has a lot of potential.
Ann: Commercialisation of Technology , page-21
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