Ann: Collaboration with Global Cryptocurrency Platform Pundi X, page-4

Wonderfully fast-moving story this, as we watch the notional SportsHero coin morph from an onsite token (transferable into prizes and able to purchase items from the internal sports-related gift store), into potentially a true blockchain-powered cryptocurrency allowing holders to buy, sell and spend on goods & services at physical stores in the real world.

Shouldn’t get too far ahead of ourselves with excitement here, but you can see the fabulous synergies being created:

Using affiliates and community cross-pollination to create a HUGE target audience:
- 90min with its global community of over 500 million(!) football fans;
- YuuZoo  in Africa, which brings SportsHero to a community of over 100 million football fans, plus a collaboration with pre-eminent African broadcaster, the Nigerian Television Authority;
- The Spartan Sports partnership – Spartan whose brand ambassadors, world cricketing legends like Sachin Tendulkar, MS Dhoni, Michael Clarke and Chris Gayle, have in excess of 90 million social media followers between them.

Offering self-funding and mutually beneficial partnerships to groups like Fantasy Sports Global who help engage SHO’s audience and make it ‘sticky’;

And now this alliance with Pundi X which will ultimately allow SHO’s soon-to-be-released blockchain powered crypto to be enabled on the Pundi X platform (100,000 registered users and a growing network of merchants in Jakarta and Indonesia), with all the real-world advantages that brings to player/users.


Success breeds success, so we can hopefully expect further affiliate consumer brands, sports teams and social platforms wanting to be part of the story – contributing further prizes and active user numbers in an open-ended positive feedback loop.

Terrific plan.

Sport, the great engager.  Soon to translate into happy, sticky SHO users in vast numbers.