When you are selling a $2,000 medical device, how does the sales pitch go if you say:
"Here is a headband EEG product that will help to manage your child's situation with autism. It will cost you $2,000. The product is still on clinical trial, but we have past testimonies that it works."
Against
"Here is a headband EEG product that will help to manage your child's situation with autism. It will cost you $2,000. We have significant positive preliminary results from an independent clinical trial in USA that had shown that it works."
I believe the distributors are now able to go live in pushing the sales out.
Not forgeting the National Insurance scheme will see this in good light.
