I'd like to have seen stronger marketing and all the branding...

I'd like to have seen stronger marketing and all the branding and rebranding done earlier, but overall it is in the right direction, just soooo slow, IMO.

Branding has at least two components, one is to make the name known, the other is to differentiate the brand, so it sells against the competition (cheaper, or dearer, or better, or tastier, or cleaner, or bigger, or something).

Fish farming and fish selling is not a new industry , so one-on-one selling seems a bit off to me, expensive, time consuming, slow, human capital intensive, and should only be tried if there is something unique, (cannot see the uniqueness coming through yet, so a hard story to sell), should be blanket advertising I think.