When you play with options you know you have an end date, so...

When you play with options you know you have an end date, so don't blame the company with your choice to buy. Like so many others we all take loses at some stage because we decided to buy and not sell when we could have. If you had a big win you wouldn't be handing any profits back. The company was always a high spec risk so suck it up and take responsibility for your own actions. Sorry to be blunt but know one stuck a gun to head to buy in the first place or to stay in the mix.