IMHO it's the fact that it is a business that is owned by...

IMHO it's the fact that it is a business that is owned by directors who have been running the show since it was floated. Because they run the show and own most of the shares they have no need to try and bulls..t their holders. They are market leaders and keep up with the market trends. Have you been to one of their showrooms and trade counters? Everything is well presented and the guys behind the counter tend to know their stuff. If you have a look at a historical chart for the last 30 years it has not dropped and only risen. And at conservative rates too. No booms and busts, just conservative growth year on year. Also the fact that I just mentioned on it not being included on the ASX300 means that it isn't subject to the same level of media scrutiny that every company on the market is. Think Telstra or BHP. Every time someone farts there it's reported.