From what he said, only 20% of the customers they aquire for under $20 each, become "active customers" so theoretically each "active customer" is costing them $100 roughly, so Gilly your mistake wasn't far off.
I've sold out for now. Locked in what was left of my profits. I still think they're a fantastic company but they're not nearly where I thought they were.
Will jump back in if it gets near 65c.
Cheers,
DMac
From what he said, only 20% of the customers they aquire for...
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