Not to be rampy but had a look at the total addressable market... Absolutely huge! If they were to sign on 5% of the total market in the next 5 - 10 years, annual revenues without inital fee + other products would be $500m+.
So I'm sticking in for the long game. I believe they have a superior product that customers love and that's being validated by all these stores signing on. This company will not grow on hype but on solid fundamentals.
DTS Price at posting:
18.0¢ Sentiment: Buy Disclosure: Held