A Financial Expert Colleague of mine has made this connection...

A Financial Expert Colleague of mine has made this connection between

From the Cellmid Announcement

"With a substantial increase in store locations across the USA, Cellmid is now focused onimplementing a cost-effective experiential marketing solution. The Company hassigned an agreement with a US retail specialist providing local brand ambassadors ona contract basis from the end of November 2018."

and the following linking ULTA Beauty and Dennis Eck and that companies relationship with @kyliejennercosmetics

Kylie Jenner savedUlta Beauty from a brutal earnings report — and catapulted shares to their bestlevel in over a year
Business Insider Australia

Kylie Jenner's cosmetics line will soon beavailable in Ulta Beauty stores, the 21-year-old said Friday.

Shares of Ulta hittheir highest level in more than a year following the announcement, whichhelped the retailer shrug off an otherwise grim quarterly earnings.

FollowUlta Beauty's stock price in real-time here.

Sharesof Ulta Beauty surged more than 5% - hitting $US268.69, their highest price in more than a year - thanks to a partnership with Kylie Jenner, who said the cosmetics chain will carry her eponymous brand in time for the holiday shopping season.

Ultrainitially sank in after-hours trading Thursday following the Chicago-basedcompany's  second-quarter earnings that missed Wall Street'sexpectations, before the reality-star and entrepreneur's announcement helped the stock rebound.

"I'mso excited to let you guys know that @KylieCosmetics will be coming to all @ultabeauty stores around the country this holiday!," the 21-year-old tweeted to her 25 million followers late Thursday, adding that there was "more to come…"

Thepartnership could be the catalyst Wall Street was waiting for.

"Lookingforward, we think newness (Too Faced, Kylie Jenner, & others) expected in2H should help reinvigorate traffic," Michael Goldsmith, an analyst atUBS, told clients Friday.

"Further,ULTA's flywheel continues to turn. As it gains scale, brands increasingly relyon it for growth. This is evident as it will start carrying Kiehl's, a €1billion brand."

Jenner'swildly popular cosmetics line has propelled the reality star and half-sister ofKim Kardashian to an estimated net worth of $US900 million. She  graced the cover of Forbes in July, when the magazine heralded her as one of the US' richest "self-made" women, a claim that quickly garnered criticism for  her wealthy upbringing.

Andit's not the first time Jenner has moved a stock in dramatic fashion. InFebuary, shares of Snap slid 7% - wiping out $US136 million of book value-  when she tweeted that she doesn't open Snapchatanymore. 

Ultais up 12% this year.