Wow, Can't believe the market is reacting so well to these...

Wow,

Can't believe the market is reacting so well to these results.

Earnings per share has fallen to $0.51 per share from a high of $0.70 per share in 2011. They are expecting growth in EPS of about 5% YoY.Assuming they maintained 5% YoY growth and inflation stays at 2.5% it will take CCA 15 years to return to EPS of $0.70 in real terms. How impressive, only 15 years to get back to where they were...

Reading between the lines shows they are making some serious blunders. The quote below is a good example.

"Jim Beam volume recorded significant improvements in market share in the second half following the re-introduction of the six pack ready to drink offering"

Imagine if they stopped selling coronas in six packs at the bottle-o. Whoever thought it was a good idea to stop offering the product is a fool. The above explains to me why the good staff are walking. they don't want to be attached to a sinking ship.

Other comments indicate they are in denial of their failures. They blame every factor outside their control. This is like how manufacturers blame walmart. Walmart stocks your product until it stops selling. It isn't walmart that stopped your product from selling, it is your product, distribution and advertising.

I'm a little surprised at the markets response to such poor results. seriously considering exiting. Won't be suprised if they miss analyst forecasts.