Hi John. The return of JB 6-pack was not post an absence of a...

Hi John.

The return of JB 6-pack was not post an absence of a small JB pack.
The company took a punt on changing to a 4-pack due to the very high price of a 6-pack due to the alcopop tax imposed upon it.
This was aimed at giving people the option to buy a small pack at a reasonable price point.
Unfortunately the gamble failed, as it turned out that 4 units wasn't enough for most people.
So the concept had merit, as shopkeepers didn't want to stock both packs and they saw 4-pack as the one.
Good on them for seeing its failing and reverting to the prior pack, which as noted, has driven a volume return.

Regarding the time required to get back to previous highs, the world has moved a lot since then.
I'd actually be surprised if those levels of returns are seen in the medium term from CCA, and potentially ever to be honest.

The bullish response today just goes to show that there are slim pickings in this category.