I feel there is going to be more pain on the horizon and believe...

I feel there is going to be more pain on the horizon and believe the share price will drop below $11. SPC is unfortunate and they really need there other growth platforms such as coffee and alcohol to really hit there straps. Hopefully they have as much success with their venture in to beer as they did the first time, though I think it will take some time to build brand equity here, even though their international brands are strong in other countries.
Softdrinks continue to be a declining market and with competitor activity stronger than it ever was, expect more price rises to an already overpriced list to try and satisfy shareholders. IMO of course...