Fair point Lightforce, however, I think the CAT moat is a little better (due to data analytics) than the Go Pro for example. Go Pro was a trendy consumer product that daggy yuppies (I will drag out that forgotten group) use to show off their biking prowess over the weekend on Facebook.
CAT sells to leagues and teams based on its extensive knowledge database and cutting edge products. I would go so far as to say that they are in the right space at the right time, with Fitbit only dreaming of having the sorts of customers that CAT have.
Ann: CAT reports solid H1 performance, reaffirms FY18 guidance, page-56
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