Imo the only advantage is that you may get extra customers looking you up on the mainly misguided belief that they will be better off buying your products or services at a discount. Now it might be a great advantage for your business to.get extra business from members and some might turn out to be worthwhile longer term customers after you give accept their fully taxable barter trade $dollars. So that will be your benefit... A type of de-facto advertising and promotion gimmick using monopoly money of dubious intrinsic value except it's still dependent on your ability to get and keep worthwhile long term customers.
Now some businesses will inflate their selling prices to cover the immediate transaction loss incurred at POS, however that might be unwise as you might discourage some members who.might otherwise turn out to be valuable in longer term.
The Bartercard model has been around many years and it attracts a certain type of socio-economic or demographic customer and I.have my views only of their value but I.not done any research.
The tax Dept treat the Trade Dollars on a par with legal tender Dollar for dollar for tax and gst purposes but imho they might only be really worth 10 cents in the $1. Bartercard would dispute my opinion.
You can apply for a ruling but it takes 28 days to get an answer. So imo some people might assume some tax free advantage by monetising these transactions however they will be wrong. A business may benefit by increasing their customer base which in turn may increase their business good will value but from.a general customer but I don't see any great benefit if you prepared to shop.around. Imo its all in.the perception and with a share price of $1.08 today then there must be lots people at the moment who believe in the concept which incidental is being replicated many times in Australia using other names.
BPS Price at posting:
$1.09 Sentiment: Sell Disclosure: Not Held
