Hopefully we will see another announcement soon advising of ranging with Sigma. Sigma is the third of the big three wholesalers in the pharmacy space. Once that is achieved we will have exposure to almost all of the 5.5K pharmacies in the country. (there are a couple of smaller wholesalers in addition to the big three, but most pharmacies who use them also have accounts with one or more of the big three)
Ranging at the wholesalers is one thing, but we need actual coverage in the pharmacies themselves. In early feb we signed an agreement with In2Pharma who are supposed to be promoting our products in pharmacies with their reps. Hopefully this will lead to growth in coverage, but we didn't see anything significant come of that in the last quarterly. Looking forward to seeing if that deal pays off during this quarter.
With the major pharmacy groups, we need to get them to agree to range the products at a head office level. For example if Chemist Warehouse get on board, then all 350 of their stores will begin ranging at once. Independent pharmacies (and smaller groups) need to be approached store by store.
(Incidentally, Chemist Warehouse mainly buy through Sigma, so getting them onboard will help drive Sigma to range too)
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