BDA is a certainly a quiet achiever. When I worked in PR we always encouraged companies to come out with periodic updates to help manage shareholder and media expectations as well as build a relationship and a narrative, or story if you like, for potential partners. The first thing interested observers do is Google the company name for background. Make sure that background is predominantly information disseminated from the company.
That might sound a bit phatic but the stock market isn't just blood and numbers. For instance, a lot of people buy BHP (unwisely IMHO) just from the reputation and legacy vibe of the company. If BOD was my outfit, I'd certainly help keep the marketing section busy drafting and releasing regular details and commentary of interest, even if it's just industry discussion and opinion pieces from senior mgmt.
BDA Price at posting:
20.5¢ Sentiment: Hold Disclosure: Held
