If you are holding it for short term and have a stop loss in...

If you are holding it for short term and have a stop loss in place, you will probably sold it some time ago (and that's probably some ex holders did). Chart wasn't looking fancy currently so sp will probably continue to drift down until some good news. If you are holding it for long term and believe in the fundamentals, you should sit back, relax and average down (or ride it out).

I am also in red and against my usual principle, I am still holding this stock knowing the trend is down because I believe the fundamental is great risk v return is very attractive.

Good luck