If they are chain stores it may be a planogram placement but a lot of smaller shops use common sense and manager places stuff. Lots of products chose to include extra posters, flyers etc in hope managers will put them up In this case it worked for kinder.
Maybe we should be including the yowie foil balloon with our displays to make them more visible but it may not be used.
YOW Price at posting:
35.0¢ Sentiment: None Disclosure: Held