Ann: Australian Market Update, page-16

IMO this initial interest is from the older nostalgic person who remembers Yowie's from back in the day. They will start to taper off once they have relived their youth and realise things like taste and toy have changed. At this point I expect a new generation of customers to take over. Kids who don't care if the chocolate tastes a bit different or that you don't assemble the toy yourself. But this next gen of consumers will not be willing to pay upwards of $4 - $5 for a Yowie like people currently are as it won't be a novelty item to them. I'd say $3 - $3.50 would good a good target for Aus sales.