Okay, maybe don't entirely scrap the books, cartoons and everything, but focussing more on the actual product that we are selling at the moment will ensure that it will sell better than what it is now. Yes, it has been selling great in Australia but it could be even better. They are setting too high standards for themselves for the US and that is part of the reason the SP is declining.
Okay, maybe don't entirely scrap the books, cartoons and...
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