Ann: Aussie Farmers Direct - Administrator Appointed, page-18

Nothing, on the basis of fundamentals. Very little, on the basis of aspirational promises which either keep on being extended out, are vaguely optimistic as to the future, or can’t be disclosed for confidential reasons (that’s been ongoing now for >16 months yet shareholders have to be kept uninformed whilst directors have bought).

Note - if you can’t disclose publicly to the market then, as a director, you also shouldn’t be able to trade shares. Reason: as directors, you are in possession of potentially price sensitive information which, by their own measure of disclosure, cannot yet be disclosed publicly but yet directors can still buy and sell.

So, setting all this aside, the real reason must be FOMO as opposed to it’s more cautious cousin - FOLI (fear of locking in or FEAR OF being LOCKED IN).