Yup.
Accounting concepts like 'gross profit' (or 'EBITDA' or 'cash cost per tonne') form a component of overall profit (or loss), and so can be useful when analysing the overall result.
But when a company mentions 'gross profit' (or another component) and then ends the conversation, you should ask what they are trying to distract your attention from.
Yup. Accounting concepts like 'gross profit' (or 'EBITDA' or...
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