OK just one of your points.You say :where is their investment...

OK just one of your points.

You say :where is their investment and participation in social Media if they are truly a digital player??

Its worth looking at their web page regarding social
Media, below is a small excerpt, I dont think they have to be a facebook or a twitter to take advantage of this growing social trend.


Importantly, they are using their new found social connections and research power to make purchasing decisions, by making enquiries about other consumers? usage of specific products and services and experiences in dealing with vendors.>

I know this to be true as I do the above daily!!

I ask other readers to make comments regarding the other points.