I work in the telco industry and I can tell you these guys are onto a winner. Telcos love it because it differentiates their offering and creates further stickiness. Customers love it because it improves the experience they provide to customers (aged care/hospitality) and the experience they provide to employees (energy/gov). Wait until they can start monetising the data with targeted advertising. Goes straight to the bottom line!
Ann: AST Partnership Delivers 3,000 International Rooms, page-23
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