WHA has established distribution channels in Aus with Metcash...

WHA has established distribution channels in Aus with Metcash and others but it’s not the main game.
As you say, WHA is a growth company with International intentions. The majority of all these sorts of companies are addressing that market and it’s big, growing and under supplied. A2M just saw its profit rise 68%. No shortage of new born babies every day you wake up.
China is a mega market but many other countries are big opportunities. WHA is aiming for multiple markets around the world. That’s what we are buying here, we are not buying a corner store supplier.