Sounds like a lot of fear mongering backed by no facts or...

Sounds like a lot of fear mongering backed by no facts or evidence. However, the fact that Greencross has achieved significant growth period after period for quite some time, with no indication of stopping, will keep me holding my shares (and buying more).

Pet Circle will have their niche, however they won't be able to compete with GXL on margins or on cross-selling.

Amazon isn't too focused on pet supplies and I don't foresee that changing in the next 1-2 years as they try to gain traction in Australia in their key markets (electronics, clothing etc).

I see GXL maintaining and increasing their dominance and market share in AU/NZ. One thing I would be keen to see is an investment and focus on innovation throughout their business.