avagrado Agreed. I think however the key word you used is...

avagrado
Agreed. I think however the key word you used is "seems". I'd say that about the creamer in the US also. Seems like a perfect move before introducing i f.
so, a few thoughts
a/ we're an asx 100 company( really 50 but technical not yet) . Our story is pretty unmatched by any other company listed anywhere over the past 5 years , and we havnt started yet in my view.
I believe doubling our market is spend is very wise and " seems " to be providing a good Roi.Were spending that money for product awareness, product knowledge, and assuring ourselves shelf space in the markets we want to grow.
Marketing however is just not brand/ product awareness. It's also stock awareness. With our growth, our " possibilities " of new product launches, I believe Jayne and the board have to learn how to better promote our story to new investors. Our au, Nz volume is fairly anemic. In the US it's non existent and trades as an ADR rather than a normal stock.
For many of us, A2 has changed our lives and in my view will continue growing.
Not issuing an Ann on the creamer seems like a missed opportunity, not providing more detail about a great hire in China also seems like opportunity lost.
I know my american view of things isn't consistent with self promotion down under, but it's seems ok to promote ourselves when the times are right, like today.
Tonight Apple is introducing a new product . Although not announced yet, it's been promoted for weeks now and the stock has been up huge. Just an example that marketing to investors is valuable, provides holders with valuable data, and attracts new investors.
if the company doesn't think the introduction of a new product warrants an ANN, does it mean it's a non issue? The press seems to think it's news worthy.
Im not being critical of the company, I just think it's part of our growing into our role in the world.
personally I'm thrilled and look forward to protein powder, yogurt, etc.
Just my humble view