Yes. I studied commerce at Uni and work in business.
WHA is late to the party. They have this nonsense about vertical integration which is nonsense. They need to focus on one part of the chain not all of it. They need economies of scale and owning he whole chain is not how you do this as you cannot screw down suppliers on cost if you are the owner.
WHA has no point of difference in the market - being organic is not enough. Plenty of other organic products around. BAL have now added DHA & GOS to their product, moving past just the organic benefits.
WHA Price at posting:
88.5¢ Sentiment: Sell Disclosure: Not Held