All software starts somewhere and many companies like to promote...

All software starts somewhere and many companies like to promote features to let investors know even if not groundbreaking. Embellishing standard features to keep the interest up mostly. Glass Half full side is its just being promotional rather than truly lacking.

Glass half empty side. The risk is that if its relatively basic to leading western peers and nothing special beyond being web based, zero footprint and easy to set up (I'd say are good features of itself), you'd have to that a lot of the deals they win are a product of pricing very well and/or taking advantage of PaaS theme where half the work is procuring and fitting out radiology clinics with new equipment too as they go through a CAPEX cycle. If this cynic view is more correct then it would be hard to see them get out of Latam and make any decent headway into APAC or the US where equipment is procured independently and many clinic pays up for Visage knowing they make the ROI on the back end in productivity. This means deal flow/size would never be as big or strong and they'd never make the same kind of margin. Can you still make money investing, yes, but it'd never be of the quality or experience of PME.