my thinking is they must be able to leverage there marketing off...

my thinking is they must be able to leverage there marketing off making the best beer in Australia.

I'll pay more attention to the shelves at my local liquor stores and see if my mates start drinking the beer and see if they are at pubs etc.

If it works out, there will be a take over at around 30x earnings some time down the track.

Ps, i held little creatures when it was taken over. I missed loading up as i was expecting a cr before they got bought out.

I would be happy if all free cash flow went to marketing and brand building for the next 2 years.... As long as that grows sales of course