Investors come on board with a company believing that the...

Investors come on board with a company believing that the management within the organisation have done their research, prepared a business plan with the numbers, marketing program etc and are ready to implement the project with associated timelines.

imo as a shareholder, Wangle/Family Insights appear to have not done this. The VPN implementation to market has not displayed a coherent business plan. The microchip just disappeared off the map. The app has had design isssues where the consumer found it difficult to handle, the collaborations appear to be in name and not of commercial substance, timelines moving forward are uncertain - the local market to this point has not provided enough commercial subscriptions so how can you do a global rollout based on that data - the educational theme surrounding the issue has dominated the marketing, whereas the app has become a byproduct of the marketing, no videos on Facebook re Sean or whoever actually showing how to use the app and its benefits, no testimonials from actual people talking about the app with their children and explaining how they have benefited from its use. The marketing of the app is more like a government run program educating the population on internet usage. The actual app focus has been shrouded in speak.

It all gets back to a well constructed business plan in the first instance.

I do not thing this was done. Now we lurch from one day to the next in hope.

That is not a business plan.