"I think the market in Australia still doesn't really understand how the likes of Atlassian, WiseTech and Aconex became so successful," Mr Rebenach said.
"They've all been through that hyper-growth phase where you are heavily reinvesting back into your products and your sales and marketing engines to just keep compounding that growth."
And
"We could have turned off a lot of costs when we reached $4 million ASR and printed money for a while, but our ambitions are much bigger than that," he said.