As much as I want to agree with you -- I see this move as more of "We dont have anything to tell you, give us 1.5 weeks to think of something". To which they'll have created a report with little substancial news, small hints to projects their apparently working on, and a whole heap of fluff.
Because it isn't the first time. I'll be more impressed if they release it in the morning, instead of their 4pm onwards trend that they've developed.
