I'm new to this stock. I'm not 100% clear on the new "Direct To...

I'm new to this stock. I'm not 100% clear on the new "Direct To Market" offering. The 4C states:

"The Company has identified through in-depth industry consultation an underserviced and highly fragmented market for medium density communities that do not have the scale for an embedded network. LPE can provide service to them as a Direct Market Customers (DMC) where this is available to all communities regardless of the community size"


I want to wrap my head around the actual technicalities of this. Does LPE go in and install their own meters and bill them as per a mass-market energy retailer normally would? Or, are they not retrofitting anything at all, and merely, via the Strata manager/scheme, providing a direct to consumer, retailer offer that is normally cheaper than the former incumbents i.e. AGL, Origin etc.?

How are they addressing accessing/targeting this market exactly?

Cheers,
Hoops