Its a very interesting listen. David Keane is giving insight...

Its a very interesting listen. David Keane is giving insight into the recent Seismic acquisition of Savo Group. Seismic offers similar sales enablement software and is arguably BigTinCans biggest rival.

Towards the end of the interview he mentions BigTinCan are offering Seismic/Savo customers to switch over seamlessly as our CEO believes their acquisition doesn't offer any innovation to customers.

“It’s an interesting, and even surprising, move to see Seismic acquire a 20-year-old legacy technology company and try to tout it as a move towards innovation in the sales enablement space. This merger will most likely serve as an impediment to Seismic’s market progress, as they take on huge financial and technological liability.

“At first glance, when we see the merger of two major players in a given industry, many point to this as a sign of industry growth—main players are getting bigger, combining both their tech offerings and their client portfolios—and this can seem great on paper. However, for a partnership to truly benefit the industry, it has to drive innovation—otherwise, it’s not benefitting customers, rather, it’s only of benefit to the venture capitalists…”

Its good to see BigTinCan at the forefront and in the face of competitors and customers alike. Its a smart way of saying buy BTH out or we will take your market share.

https://www.xconomy.com/san-diego/2...avo-group-rival-in-sales-enablement-software/