As discussed on another thread by centrenow research one of there big purchase order announcement seems to be not that truthful
"However the B8TA website and online articles show it has a very different retail model than traditional retailers. They currently have 7 stores, and they no NOT earn money from sales They have a subscription model where vendors pay for shelf space in 1 or more stores."
so it seems IOT is paying B8TA for floor space . I dont think that should be called a order purchase