Interesting read, definitely a different company to 2 years ago. Just in the past 6 months about 100k a month is taken out of staff costs and maintaining similar sales / volumes which although unfortunate to the staff was needed, marketing costs are significantly down as well whilst also maintaining similar volumes which is all good.
To me it looked like 2-3 years ago they threw everything at the industry and have since figured out what did / didn't work and are focusing on improving that, essentially post start up which is great that they have identified that and re-positioning themselves.
Still a little way to go and although their is constant risks, it seems they are preparing themselves as well as possible for the next stage in the industry and the company, although others will doubt I think it's interesting times ahead.
YBR Price at posting:
13.0¢ Sentiment: Buy Disclosure: Held
