Maybe...what will be more helpful is if people who search for rental properties make RNT their first preference. The only reason REA can pull off a price hikes like this is because of their near monopoly position in the market. This is why they are considered a very good investment...they're price makers.
Where does this monopoly come from...mainly consumer preference now days.
The decoupling of rental properties from the general real estate advertising business is what makes RNT and interesting investment.
Ann: Appendix 4C - quarterly, page-14
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