"...look at a company who advertisers on TV called Revitive -...

"...look at a company who advertisers on TV called Revitive - Circulation Boosters revitive.com.au....they sell their products at $229 & $299. They also have Dawn Fraser as their Face in Australia."

While CEO Geoff Daly would presumably like $ALT to emulate businesses such as Revitive, he faces issues they don't.

He says ALT cannot currently afford to outlay $1m on TV advertising.

Daly recently tried to get a Dawn Fraser equivalent to be PeriCoach "ambassador".

He nearly succeeded. But the candidate backed out.

Why? She asked herself a question - Do I really want to be seen as the Face of Incontinence?

This highlights a dilemma for Daly and ALT.

Incontinence remains a sensitive subject.

For the time being, ALT does not have an ambassadorial "Dr PeriCoach" or an ambassadorial "Ms PeriCoach".

Instead, the company has a "Mr PeriCoach" - Geoff Daly, an engineer.