However, just to point out that registering or subscribing to the App is the "consumer model" Cahuna.
The PTA model involves Electronic Direct Mail (EDM) to the schools plus "collateral" (flyers, letters to parents, posters etc). Then the parents register with an specific school code on behalf of their kids. That is now law also...
It is pretty hard to distribute that collateral when your school is closed or forced to close for weather issues o anything else.
Let's not judge too early and see what happens over the next quarter. The new hire appears to come with massive credentials so should be very positive.
It's early days and a small company. Be patient!
ESN Price at posting:
0.2¢ Sentiment: LT Buy Disclosure: Held