This is pretty much my take on it... the higher volumes...

This is pretty much my take on it... the higher volumes associated with brewing the extra volumes to support the stadium (although most of what is being brewed for the stadium will be Alby Crisp and the 3.5% versions of Single Fin and Atomic - full strength only being available in restricted access areas such as the WACA members are and corporate boxes) should drive down the average cost per pint across the range...

I stocked the esky for my dad's 70th on the weekend with the 2 Alby brews, Single Fin, Break Water and Atomic - you can see Gage Roads (the shipping lanes) from his balcony, so it ties in well with our family... And we had managed to introduce a few new drinkers to their beers... Hopefully they remember positively next time they're at the bottle shop..

As an aside, for my mind, the next major step is getting into the Wesfarmers controlled bottle shops (First Choice, Liquorland etc) - when that happens, we will know GRB have truly shrugged off the Woolworths days...